Why is it important to measure your brand equity?

Positive brand equity drives customer value which eventually gets passed on to the shareholders. It is important that brands evaluate and measure the associated brand elements to know their position in the mind space of their customers and the potential they can drive in the future.

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Acquihiring – Recruitment Strategy for Purple Squirrels

The war for technical talent is so intense that a handful of firms like Google, Face book, Cisco, Apple, Twitter and Zynga have shifted to a powerful but rare recruiting sub-strategy known as acqui-hiring. It involves established firms acquiring start-up firms not for their products (only Facebook admits it) but instead primarily to capture an entire team of talented engineers and designers at once. If in the past after reading about an announcement of an acquisition you’ve wondered to yourself why a technical giant was bothering to buy a start-up with no profit, a seemingly unrelated product and a product that was in a completely different field, now you know why. Acqui-hiring (acquisition hiring) is in direct contrast to most traditional corporate hiring, which simply doesn’t work when you are recruiting innovators that prefer start-ups over what they consider to be onerous “corporate jobs.”

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Best Data Visualization Tools In 2017


Tableau helps the world’s largest organizations unleash the power of their most valuable assets: their data and their people.

  • Harnesses people’s natural ability to spot visual patterns quickly, revealing everyday opportunities and eureka moments alike.

Read More Best Data Visualization Tools In 2017

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Impact of GST on Accounting/Finance of Pharmaceutical Industry

The financial advisory team at 3rd Eye Advisory® have been providing in-depth solutions to all its clients in overcoming the difficulties caused due to change in tax system i.e. GST. It calls for thorough research and clear understanding of both the taxation systems to ensure smooth transition. The financially qualified professional of 3rd Eye Advisory® with notable experience have been working day in and day out to bring stability in the businesses and the process. If you are still stuck in in the web of GST or unable to figure out how is it going to impact your upcoming venture then 3rd Eye Advisory® is the company you can rely on.

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Reverse Charge Mechanism – Major Changes Under GST

Reverse Charge Mechanism – Major Changes Under GST

REVERSE CHARGE MECHANISM basically means that the GST is to be paid and deposited with the Govt by the recipient of Goods/Services and not by the supplier of Goods/Services.

The major changes under Reverse Charge mechanism applies to Goods only. The Goods and Services on which reverse charge mechanism applies will be notified by the GST council in near future.


Any registered person receiving any taxable goods/services from an unregistered person then the recipient of such goods/services shall be liable to pay tax on them. Thus, increasing the compliance burden of the recipient.

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The rising advantage of public-private Partnership


India, located in South Asia is a large country that ranks second in the world in terms of population and seventh in terms of geographical area. But, India greatly lagged behind economically and socially compared to the developed world one factor which is a drag on its development is the lack of world class infrastructure. Though India adopted the mixed economy approach of economic development, the said principle of public-private partnership is still not clear in its conception and implementation. There are numerous types of public-private partnerships (PPPs) focusing on research-driven partnerships and commercially focused partnership. Before going in depth of the concept there is a dire need of understanding the accurate definition of public-private partnerships (PPPs).

Public private partnership is a sustained and long- term partnering relationship between public and private sectors to provide services and goods. Through PPP, the public sector seeks to bring together the resources of the public sector and the technical expertise of the private sectors to provide services and goods to the public at the best value for money. In developing countries, the public private partnerships are facing the vast infrastructure deficit and excessive government debts which in turn has resulted to poor economic development and lower standards of living. Thus, it has become very important for PPP to be explored in these developing countries to boost infrastructure development and improve the living standard of the people.

Evolution of Public-Private Partnership in India

The Bombay Tramway Company running tramway services in Bombay (1874), and the power generation and distribution companies in Bombay in the early 20th century are some of the earliest examples of PPP in India. A study conducted by the world bank of 13 states in 2005 found only 85 PPP projects awarded by states. The largest number of PPP projects is in the roads and bridges sector, followed by ports. In January 2006, the Government of India established India Infrastructure Finance Company Limited (IIFCL) under the Companies Act, 1956, as a wholly government-owned company with an authorized capital of Rs.1000 crore and caters for the expanding gap of infrastructure projects in the public sector. These projects spread over various sectors like health, education, energy, roadways, railways, ports and urban development.

Table: Trends in Public Private Partnership Projects in India


It could be seen that the number of public-private partnerships increases steadily from 15 to 518 while the cost of the projects rises from Rs. 8,280 crores to Rs. 273,847 crores during the last years. The distribution of the projects by sectors and value of contracts show the divergence among the projects.

Table: Distribution of public- private partnership projects in India by Sectors and value at Central level


Maharashtra leads the highest position in value of contracts. Across central agencies, the leading users of public-private partnerships by number of projects have been Tamil Nadu with 34, Gujarat with 24, Andhra Pradesh with 22, Maharashtra with 18 whereas Jharkhand with 2, Meghalaya with 2, Uttrakhand with 1 has least number of projects. Delhi has only 2 projects with an average investment of 4655 crores which is highest among all the states and union territories.

Our experts at 3rd Eye Advisory help you in understanding how Public-Private Partnership approach solves many root causes of poor project performance on large capital investment. Our experts suggest that the Public-Private Partnership has several advantages such as huge investment in public infrastructure, efficient delivery of services, cost-effectiveness, performance-based contracts and long term investments opportunities. In the context of new economic reforms and globalization, the scope for Public-Private Partnerships (PPPs) is vast and wide, and likely to take a lead in future. Current Prime Minister of India Narendra Modi has rightly said that we need to move from Public-Private Partnerships (PPPs) to People Public Private Partnership (PPPP) at Think India Summit. Hence, it can be effectively concluded that the need of India is not a Public- Private Partnership but an effective Public-Private partnership.

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