Reverse Charge Mechanism – Major Changes Under GST

Reverse Charge Mechanism – Major Changes Under GST

REVERSE CHARGE MECHANISM basically means that the GST is to be paid and deposited with the Govt by the recipient of Goods/Services and not by the supplier of Goods/Services.

The major changes under Reverse Charge mechanism applies to Goods only. The Goods and Services on which reverse charge mechanism applies will be notified by the GST council in near future.


Any registered person receiving any taxable goods/services from an unregistered person then the recipient of such goods/services shall be liable to pay tax on them. Thus, increasing the compliance burden of the recipient.

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The rising advantage of public-private Partnership


India, located in South Asia is a large country that ranks second in the world in terms of population and seventh in terms of geographical area. But, India greatly lagged behind economically and socially compared to the developed world one factor which is a drag on its development is the lack of world class infrastructure. Though India adopted the mixed economy approach of economic development, the said principle of public-private partnership is still not clear in its conception and implementation. There are numerous types of public-private partnerships (PPPs) focusing on research-driven partnerships and commercially focused partnership. Before going in depth of the concept there is a dire need of understanding the accurate definition of public-private partnerships (PPPs).

Public private partnership is a sustained and long- term partnering relationship between public and private sectors to provide services and goods. Through PPP, the public sector seeks to bring together the resources of the public sector and the technical expertise of the private sectors to provide services and goods to the public at the best value for money. In developing countries, the public private partnerships are facing the vast infrastructure deficit and excessive government debts which in turn has resulted to poor economic development and lower standards of living. Thus, it has become very important for PPP to be explored in these developing countries to boost infrastructure development and improve the living standard of the people.

Evolution of Public-Private Partnership in India

The Bombay Tramway Company running tramway services in Bombay (1874), and the power generation and distribution companies in Bombay in the early 20th century are some of the earliest examples of PPP in India. A study conducted by the world bank of 13 states in 2005 found only 85 PPP projects awarded by states. The largest number of PPP projects is in the roads and bridges sector, followed by ports. In January 2006, the Government of India established India Infrastructure Finance Company Limited (IIFCL) under the Companies Act, 1956, as a wholly government-owned company with an authorized capital of Rs.1000 crore and caters for the expanding gap of infrastructure projects in the public sector. These projects spread over various sectors like health, education, energy, roadways, railways, ports and urban development.

Table: Trends in Public Private Partnership Projects in India


It could be seen that the number of public-private partnerships increases steadily from 15 to 518 while the cost of the projects rises from Rs. 8,280 crores to Rs. 273,847 crores during the last years. The distribution of the projects by sectors and value of contracts show the divergence among the projects.

Table: Distribution of public- private partnership projects in India by Sectors and value at Central level


Maharashtra leads the highest position in value of contracts. Across central agencies, the leading users of public-private partnerships by number of projects have been Tamil Nadu with 34, Gujarat with 24, Andhra Pradesh with 22, Maharashtra with 18 whereas Jharkhand with 2, Meghalaya with 2, Uttrakhand with 1 has least number of projects. Delhi has only 2 projects with an average investment of 4655 crores which is highest among all the states and union territories.

Our experts at 3rd Eye Advisory help you in understanding how Public-Private Partnership approach solves many root causes of poor project performance on large capital investment. Our experts suggest that the Public-Private Partnership has several advantages such as huge investment in public infrastructure, efficient delivery of services, cost-effectiveness, performance-based contracts and long term investments opportunities. In the context of new economic reforms and globalization, the scope for Public-Private Partnerships (PPPs) is vast and wide, and likely to take a lead in future. Current Prime Minister of India Narendra Modi has rightly said that we need to move from Public-Private Partnerships (PPPs) to People Public Private Partnership (PPPP) at Think India Summit. Hence, it can be effectively concluded that the need of India is not a Public- Private Partnership but an effective Public-Private partnership.

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Increasing volatility in consumer behaviour- Affecting planned growth projections of QSRs


What’s needed? : Sharp observations and vigilant moves to ensure sustainability.

Customer is king!! Customer preferences by far have been the ruling cause behind the evolution and development of ever growing business of the food and beverages industry, but industry today is experiencing many such factors which will cause existing restaurant trends to change and keep innovating.

Customers today are well-traveled, very well informed, conversant and savvy. Experimenting with food is something which is now a common practice. The knowledge now is not just limited to what has been served to them, they know their food better and take pleasure and pride in ordering more than just one type of cuisine. The love for food and the curiosity to experiment will give the industry new entrepreneurs who are bound to bring with them, new concepts, themes, and chef-led innovations.

The young strata of the population are one of the major forces behind the expedient growth of restaurant industry. Be it just a friend or a peer group, young people inadvertently get routed to the quick service restaurants, multi cuisine fine dines or the most happening and trending culture which has been one of the critical barriers for QSRs and Multi cuisine restaurants –the cafés, discs and drinks lounge.

According to a recent study done with 2050 outlets in all formats across the country by Tag-Taste, an online community for food professionals, over 650 QSRs and organized dining outlets had shut down between 2013 and 2016 in India, most of them being the Global QSRs.

Before actually diving deep into understanding and analyzing the trend we need to understand: What is QSR? Why are global QSR brands hurting?

QSR is the acronym for Quick Service Restaurant, also known as a fast food restaurant, is a specific type of restaurant that serves fast food cuisine and has minimal table service. The food served in QSRs or fast food restaurants is offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided at the restaurant. Examples of such restaurants include McDonald’s, Wendy’s, and Burger King; and drink and snack chains, such as Starbucks, CCD, etc.

Why are global QSR brands hurting?

The change in food trends, regulatory restrictions, ill-planned expansion and irrational occupancy costs are some of the critical issues that the industry has been grappling with. As per a social context experiment it was revealed that the amount people eat increases with the size of the group, and it becomes a herculean task for the QSRs to deliver to such groups at a time. According to a study conducted in recent past, following are the reasons for the setback:

  1. Operational inefficiencies and high attrition rate: With options available with the workforce, quality manpower is a big challenge. The amount of restaurants and cafés (casual dining) opening up in the market cannibalizes the available talent pool. The competition woos your trained employees and attrition rate is extremely high.
  2. Mushrooming Standalones: Since last few years India has witnessed a proliferation of fine dining restaurants, cafés, pubs, bars, clubs, lounges, fast food joints and local food entrepreneurs which has gatecrashed the QSR party by focusing on wholesome experience with Lights, music, food, wine etc. The experience standalone restaurants provide QSRs fail to do.
  3. Sky Rocketing rentals: Rentals are a torture especially in the metros, now also in tier 2 cities, making business unviable and are as high as 60-65 per cent of the total turnover.
  4. Corruption and an unfriendly license raj: unethical practices at various levels despite of stringent controls by Government, the rats manage to find loop holes.
  5. Increase in customer’s willingness to pay: Consumers are ready to pay extra for a fine-dining experience. As the price gap between fine dining and QSR comes down, some are switching to the former.
  6. Thoughtless Growth Plans: KFC in 2014 had 395 outlets which is now reduced to 315, Barista dropped down from 225 in 2011 to 196 in 2016, Dominos closed 8 outlets in 2016 itself, 105 Dunkin’ donuts outlets open in FY 2017, 45 less than a year ago, shut 13 in year 2016.
  7. Tight fight by food tech startups: The likes of Zomato, Food Panda and Swiggy have increased food option for consumers. Moreover discounts and offers like BOGO deepens the pain in the neck of QSR structure.

How 3rd Eye Advisory® helped a QSR in increased revenues by 45%?

Our experts from the Marketing advisory helped the QSR to follow the 3 Ps of patience, perseverance and passion to sustain in the long run through process innovation and design thinking. The key learnings from the assignment were:

  1. Just food is not enough: A restaurant or eating point today is not just a place for eating. It is a place to socialize, to unwind and more. Eating out is no more the rich man’s indulgence. There are options, and people, irrespective of economic class, go out to eat and look for complete value for money. People opt for fresh modern vibes, suitable themes, an open kitchen, and a lavish space with a well-stocked bar and a temperature controlled wine cellar, so Innovation and Creativity is the key.

2.    Demand of global-local food: As per a study according to the India Food Services report 2016, brought out by the National Restaurants Association of India (NRAI), Indians are warming up to Western cuisine. American food accounts for 7% of total eating out occasions and pizza counts at 6.2%. For many QSRs serving North Indian and Chinese delicacies serve as cash cows because a typical Indian chooses north Indian food about 28% of the time, followed by Chinese (19%) and south Indian (9%), according to the report. Moreover, these days’ people are addicted to food channels on TV and food boards on Pinterest or websites, and usually want to consume what they see and crave.

3.    One Place fits all: The report divides the Indian eating-out population into four categories- About 36% of them are family bonding seekers; around 25% fun seekers (the ones who like to experiment); about 15% eat out to socialize and the remaining 24% are the discerning urban class—people with higher incomes who are willing to shell out a premium for quality and comfort, thus to retain, strengthen and create new customer base it is essential to strategize on the basis of changing customer preferences and demands.

  1. Customer Comfort and Liking: Customer comfort is defined as enhancement in services like home delivery and cash on delivery. The per capita income of the Indians has increased and there are more working people/couples per household, with more disposable income at hand, they have higher spending power on food which results in exploring home food delivery options more frequently.
  2. Maintaing balance between Healthy and Comfort food: With increased awareness in the young generation about the impact of fast food on the health and environment, on how raw materials or processed food items are sourced and which foods are organic and which are not. The impact they would create on health and environment as a whole is a matter of great concern, thus introducing concepts like Open kitchen, take kitchen tour, organic/unprocessed food, locally grown fresh raw materials etc. acted as a game changer for the QSRs.

It is important for the entire food industry to understand the need of hour and value the shifting trend of consumer behavior. Needless to mention, such understanding will come only when you are able to map your customers’ minds, which is possible through various tools like Comprehensive Market ResearchMystery AuditDigital Media Marketing campaigns, acquiring best technical and web support and adopting finest ERP solutions for optimizing operational efficiency and the think tank who will invest their knowledge, expertise and experience in helping your businesses grow and flourish.

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Business Incubator

A business incubator is a company that helps new and startup companies to develop by providing services such as management training or office space. It is a facility established to nurture young (startup) firms during their early months or years. It usually provides affordable space, shared offices and services, hand-on management training, marketing support and access to some form of financing.

What is business incubator?

Entrepreneurs have deep-rooted image of being self-reliant, business incubator helps to sustain the image of the business owners.

  1. Business incubator is an organization that acts as lifeline for small businesses and startups to survive and grow during their initial stages. This association provides secured and affordable environment for the entrepreneurs to boost their venture
  2. Business incubator generally offers physical space, consulting, management services, financial and technical support to the flourishing businesses
  3. Business owners can also get bailed out with additional services like accounting, marketing and networking, provided by few incubators
  4. The main aim of this organization is to elevate your business and take it to the next level

How does a business incubator work?

ü They gather multiple businesses under one roof, provide them guidance, temporary workspace and financial support.

ü Business incubator serves to an assortment of industries.

Benefits of business incubator –

1.    Affordable cost for workspace: It provides affordable workspace for the newbies and entrepreneurs need not have to worry about costly rentals or building costs.

2.    Shared operating cost: Entrepreneurs can be benefited with additional savings by sharing the operational cost with their co-tenants. Business tenants share their overhead costs like expenses related to office equipment’s, utilities, conference room etc.

3.    Strong networking partners: One of the plus points of business incubator is that it offers strong networking, right from the early stage of your business. Many media and tech partners help startups and small businesses who have assistance of business incubators.

4.    Great access to finance: Reputed incubators have good union with venture capital and banks thus tenants can get availed with better financial support.

3rd Eye Advisory® has helped many startups such as NGO’S, E-commerce companies and few financial companies by providing assistance as startup incubator. Some of the services we offer as a startup incubator are:

  • Helping with business basics and networking opportunities
  • Marketing assistance and connections to strategic partners
  • Accounting/financial management assistance
  • Access to bank loans, loan funds and guarantee programs
  • Access to angel investors or venture capital
  • Comprehensive business training programs
  • Advisory boards and mentors
  • Management team identification
  • Helping with business etiquette
  • Technology commercialization assistance
  • Helping with regulatory compliance
  • Intellectual property management and legal counsel

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What is Big Data? Big data is a term that describes the large volume of data – both structured and unstructured


What is Big Data?

Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves.

While the term “big data” is relatively new, the act of gathering and storing large amounts of information for eventual analysis is ages old. The concept gained momentum in the early 2000s when industry analysts articulated the now-mainstream definition of big data as the four Vs:

Volume – Organizations collect data from a variety of sources, including business transactions, social media and information from sensor or machine-to-machine data. In the past, storing it would’ve been a problem – but new technologies (such as Hadoop) have eased the burden.

Velocity – Data streams in at an unprecedented speed and must be dealt with in a timely manner. RFID tags, sensors and smart metering are driving the need to deal with torrents of data in near-real time.

Variety – Data comes in all types of formats – from structured, numeric data in traditional databases to unstructured text documents, email, video, audio, stock ticker data and financial transactions.

Veracity — Veracity refers to the trustworthiness of the data and to develop mechanisms that reduces the inherent discrepancies in all the data collected.

Why Big Data Matters?

All companies, without undermining their size or industry, should start looking into Big Data initiatives and cloud-based storage as cost-effective strategies to improve their business performance. This, no doubt, applies to utility companies since they are entering an era of new challenges in providing consumers with all the information they want at a fast pace to keep them satisfied in order to build strong customer relationships.

To cater to this huge demand, many companies have sprung up to offer services to other businesses, enabling them to launch big data initiatives of their own. In other words, to leverage the information they have available in order to improve productivity and efficiency, and ultimately increase profits. This also enables companies to minimize infrastructure investments for their big data initiatives or avoid them completely by using cloud-based storage and analysis tools that can be rented when needed.

How it works and key technologies

There’s no single technology that encompasses big data analytics. Of course, there’s advanced analytics that can be applied to big data, but in reality several types of technology work together to help you get the most value from your information. Here are the biggest players:

Data management- Data needs to be high quality and well-governed before it can be reliably analyzed. With data constantly flowing in and out of an organization, it’s important to establish repeatable processes to build and maintain standards for data quality. Once data is reliable, organizations should establish a master data management program that gets the entire enterprise on the same page.

Data mining- Data mining technology helps you examine large amounts of data to discover patterns in the data – and this information can be used for further analysis to help answer complex business questions. With data mining software, you can sift through all the chaotic and repetitive noise in data, pinpoint what’s relevant, use that information to assess likely outcomes, and then accelerate the pace of making informed decisions.

Hadoop- This open source software framework can store large amounts of data and run applications on clusters of commodity hardware. It has become a key technology to doing business due to the constant increase of data volumes and varieties, and its distributed computing model processes big data fast. An additional benefit is that Hadoop’s open source framework is free and uses commodity hardware to store large quantities of data.

In-memory analytics- By analyzing data from system memory (instead of from your hard disk drive), you can derive immediate insights from your data and act on them quickly. This technology is able to remove data preparation and analytical processing latencies to test new scenarios and create models; it’s not only an easy way for organizations to stay agile and make better business decisions, it also enables them to run iterative and interactive analytics scenarios.

Predictive analytics- Predictive analytics technology uses data, statistical algorithms and machine-learning techniques to identify the likelihood of future outcomes based on historical data. It’s all about providing a best assessment on what will happen in the future, so organizations can feel more confident that they’re making the best possible business decision. Some of the most common applications of predictive analytics include fraud detection, risk, operations and marketing.

Text mining- With text mining technology, you can analyze text data from the web, comment fields, books and other text-based sources to uncover insights you hadn’t noticed before. Text mining uses machine learning or natural language processing technology to comb through documents – emails, blogs, Twitter feeds, surveys, competitive intelligence and more – to help you analyze large amounts of information and discover new topics and term relationships.

Using big data analytics, 3rd Eye Advisory® was able to identify customer insights patterns for an organization in FMCG sector which helped them in better customer choice decision making, cost reduction and development of customer specific products and services.

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The Positives and Negatives of Job Description


Job description is a resourceful management tool which details the primary responsibilities, expectations, necessary skills required for a job. A well-structured Job description should include the below mentioned elements

·     Job title – Clarifying the level of the position in the organization

·     Objective/Purpose – A summary of job description specifying the need of the job

·     Salary range – Mentioning the minimum and maximum pay an ideal candidate would       get, if he joins the organization

·     Roles and Responsibilities – A detailed list of primary and secondary objectives in their order of importance. Any responsibility which consumes more than 5% of an employee’s time has to be accountable.

·     Qualifications and educational requirements – Detailing the prerequisites to perform this job along with the skills expected from an individual

Other details such as location, position type, reporting structure, and job family will add great clarity to a job description. In addition, a lot of organizations have moved to adding performance metrics in the job description.

Why do we need a job description? – Positives

·     Setting clear expectations

A detailed job description setting clear expectations from an ideal candidate beforehand, will decrease a lot of efforts of recruitment team by eliminating the need of explaining the expectations to every interested individual.

·     Hiring the right person

Well-written job descriptions help attract qualified individuals who are ready to perform the specified duties. The details about the role and responsibilities of the job holder will help the candidate be prepared of the interview process which makes the selection process much easier.

·     Setting key performance measures and evaluating employee performance

Employers can use the job description to derive key performance measures (Key result areas & Key Performance Indicators) and also to evaluate the performance of each individual against his/her contribution toward specified duties.

·     Acts as a legal document

Job description acts as a legal document limiting the legal liability of the employer. A job description stating the physical requirements will act as a legal proof and limits the employee’s power to restrain to perform a duty, or complain about it.

Is it all helpful? – Negatives

·     Becomes outdated quickly

While a job description may be accurate when it is written, it has to be changed as in when an employee need to perform a new type of work or if he is entitled to be responsible for an additional duty. It is a very time-consuming job to keep updating the job descriptions as they have to updated every time a change is made.

·     Improper job descriptions

Vague and inaccurate job descriptions will attract legal exposure and increase the employee’s power to restrain from performing a duty. There have been instances where a poorly written job description acted as an evidence in lawsuits.

·     Limits Innovation

Job description details the primary responsibilities and performance expectations, which limits his/her motivation to add more value, apart from the specified duties, by being innovative in improving procedures and methods. Employee job descriptions have to be flexible to work outside of the box.

3rd Eye Advisory® has been a key influencer for many organisations in various sectors across global boundaries to draft the job descriptions of every employee of their organisation in order to ascertain that proper job responsibilities are associated with every employee and the employees feel empowered to take up their duties. This helps in enhanced productivity and improved decision making in the entire organisation which directly helps in gaining financial profits. An organisation in FMCG sector has been greatly benefitted by defining their job descriptions through our experts in human resource advisory team, which in turn increased the employee productivity by 33%.

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